Social MediaFashion Retail — Social Media Management
Client
Fashion retail brand
Duration
Ongoing
Services
Social Media Management
Social Media
Monthly content, community management and paid social for a Kigali fashion boutique.
Kigali, Rwanda, 2026
About Project
The boutique posted whenever there was time — which was rarely. We gave them a monthly calendar, a recognisable visual style and a team that answers every message within a working day.
Let’s Talk
Challenges
— Challenge
Irregular posting and unanswered messages were costing sales.
Every post looked different, so the brand was hard to recognise.
— Approach
A 3–2–1 weekly rhythm: useful posts, proof posts and one clear offer.
Templates for every format and captions in English and Kinyarwanda.
Results & Metrics
A consistent feed, faster replies and a monthly one-page report that shows what to do more of.
Posts per month
16
Planned and approved a month ahead.
Reply time
24h
Every comment and DM answered.
Get in Touch
Let’s Make an
— Impact
What our clients say:
They understood our shop immediately. The posts look like us — loud, friendly and ready for work — and customers now walk in holding their phones to show us the poster.
Print shop owner · Print shop, Kigali
Our new bilingual website finally explains who we are before guests arrive. Direct booking enquiries through WhatsApp started the week we launched.
Hotel manager · Boutique hospitality, Musanze
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