
Content Creation
Illustrated posts, articles and printed guides that explain health services in simple language.
Musanze, Rwanda, 2025
About Project
Important health information often arrives as long documents nobody reads. We turned it into short, friendly content in Kinyarwanda, English and French that people actually share.
Let’s Talk
Challenges
— Challenge
Technical language made key messages hard to understand.
Content had to work online and on printed posters in health centres.
— Approach
Every message rewritten in plain language and tested with community members.
One visual system for social posts, articles and printed guides.




Results & Metrics
A reusable content library the NGO now adapts for every new health campaign.
Languages
3
Kinyarwanda, English and French.
Content pieces
60+
Posts, articles and printed guides.
Get in Touch
Let’s Make an
— Impact
What our clients say:
They understood our shop immediately. The posts look like us — loud, friendly and ready for work — and customers now walk in holding their phones to show us the poster.
Print shop owner · Print shop, Kigali
Our new bilingual website finally explains who we are before guests arrive. Direct booking enquiries through WhatsApp started the week we launched.
Hotel manager · Boutique hospitality, Musanze
Next Project
Mobile Wallet App — Design & Launch
Product design and launch campaign for a mobile wallet that makes everyday payments simple for first-time users.
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