Our Latest Articles
Your logo is not your brand (and why that is good news)
Most businesses spend their first branding budget on a logo. Here is where the rest of the value really lives — and how to get it without a big budget.
Bugufi Studio
18 Sept 2026
6 min read
Consistency beats virality: a realistic social media plan
Chasing one viral post is a lottery. Showing up well every week is a strategy. A simple framework we use with small teams.
Bugufi Studio
04 Sept 2026
5 min read
Check Back Here Regularly for New Insights
Your logo is not your brand (and why that is good news)
Most businesses spend their first branding budget on a logo. Here is where the rest of the value really lives — and how to get it without a big budget.
Bugufi Studio
18 Sept 2026
6 min read
Consistency beats virality: a realistic social media plan
Chasing one viral post is a lottery. Showing up well every week is a strategy. A simple framework we use with small teams.
Bugufi Studio
04 Sept 2026
5 min read
The two-second test: designing posters that work on the street
A moto-taxi passenger gives your poster about two seconds. What should they take away? Our checklist before anything goes to print.
Bugufi Studio
21 Aug 2026
4 min read
Five questions to answer before you redesign your website
A new website will not fix an unclear offer. Answer these five questions first and your redesign will cost less and work harder.
Bugufi Studio
07 Aug 2026
7 min read
Writing for three languages without losing your voice
English, French and Kinyarwanda audiences read differently. Here is how we keep one brand voice across all three.
Bugufi Studio
24 Jul 2026
5 min read
How to choose brand colours that actually work
Your favourite colour is not a strategy. A practical way to pick a palette that stands out and prints well.
Bugufi Studio
10 Jul 2026
4 min read