Marketing CampaignApartment Launch — 360° Marketing Campaign
Client
Real estate developer
Duration
10 weeks
Services
Digital & Print Marketing
Marketing Campaign
Outdoor, digital and on-site campaign to launch a new apartment residence in Kigali.
Kigali, Rwanda, 2025
About Project
Selling homes that do not exist yet requires trust. We built a campaign around the life buyers would have there — the view, the neighbourhood, the commute — and followed every lead to a site visit.
Let’s Talk
Challenges
— Challenge
Buyers were hesitant to commit before construction was complete.
Leads came from many channels and were hard to track.
— Approach
One campaign idea carried across billboards, social ads and the sales office.
A single lead form and WhatsApp line, with weekly reporting to the sales team.
Results & Metrics
A clear campaign story across every channel and a sales team that knew exactly where each lead came from.
Channels
5
Billboards, social, search, print and on-site.
Lead pipeline
1
Every enquiry tracked in one place.
Get in Touch
Let’s Make an
— Impact
What our clients say:
They understood our shop immediately. The posts look like us — loud, friendly and ready for work — and customers now walk in holding their phones to show us the poster.
Print shop owner · Print shop, Kigali
Our new bilingual website finally explains who we are before guests arrive. Direct booking enquiries through WhatsApp started the week we launched.
Hotel manager · Boutique hospitality, Musanze
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